Why would anyone begrudge a school promoting their student athletes? It's a part of their job.

Football
1

Yes, times have changed. Anything that can be done to promote an athlete is usually a good thing.

2

Preston at Ohio University barely played in high school and now will get drafted to the NBA

3

After he grew 4 inches, went to prep school, then Junior college, then created a mixtape himself and then OU called. He just didn’t give up.